The managed service provider market (MSP) has grown to be one of most competitive segments in the technology industry. MSPs who start strong often depend on referrals as well as a tiny group of loyal customers to build their business. What happens when that initial enthusiasm fades? What happens when word-of mouth isn’t enough to continue growth?
MSPs are struggling to draw new customers and penetrate the mid-market and enterprise sectors despite offering top-quality technical services. Tech-savvy isn’t enough to ensure intelligent business growth. Strategic marketing is. This is why MSP services that are customized to the specific industry you operate in can transform your business.
Why MSP marketing isn’t “any marketing”
It’s tempting for one to think that general marketing techniques similar to ones used for retail, restaurants or real estate could be equally effective for MSPs. But the reality is a bit different. Selling managed cloud, cybersecurity or IT services require a totally different approach. Your target market is usually comprised of decision makers who are analytical, risk-averse, and often overwhelmed with presentations from vendors.
Working with an experienced MSP marketing agency makes a real difference. An agency for marketing that is adept at the MSP industry will be able to communicate effectively with your customers. They are aware of the problems that keep IT managers up all night, like delays, security breaches, or managing business growth without adding additional overhead.
The top agency won’t send out a bunch of random messages or posts on social media. They’ll develop messages that address your audience’s problems and positions your services as the answer.
The dangers of low-cost and White-Label Marketing Strategies
Many growing MSPs are caught in the trap of outsourcing their marketing to low-cost providers or buying white-label content. On the surface, these options may seem like a good option to ensure that marketing is on the move. The truth is, these common strategies do not yield any meaningful results.
Templates and blog posts that are written already don’t reflect the personality of your company. They don’t showcase your expertise. Worst of all, they don’t differentiate your MSP from many other providers who use the same content. If your marketing is similar to all the other providers, why would customers choose your company?
A genuine MSP marketing company will not give the same solutions to everyone else. They’ll assist you in developing a unique strategy for your business that is aligned with your growth objectives and is designed to draw customers interested in solving your network problems.
What is the most efficient MSP Marketing Solutions Really Look Like
Real MSP marketing services go beyond a pretty website or social media ads. Start by understanding your positioning in the marketplace and developing the brand that resonates with your customer. Content strategies have been researched and analyzed, SEO techniques that aim at the most relevant keywords, and strategies for generating leads.
Consistency and commitment are also important for a successful marketing. One-off experiments will not deliver lasting growth. MSPs who are sustainable in their growth tend to approach marketing as a continuous investment and not as only a one-time endeavor.
If you choose to partner with a marketing firm which specializes in strategic MSPs you will get much more than just the execution. You gain access to the expertise of a marketing professional that will help determine your options and fine tune your marketing strategies.
Stop guessing and begin growing.
If your MSP has gotten past the startup phase but growth has stalled, it might not be your products that are the cause of your problems. It could be your marketing approach. The generic strategies you employ won’t enable your company to compete against established companies in key markets. If you choose the right MSP services, you’ll be able to get ahead of the crowd to reach out to your customers and scale your business confidently.
Stop speculating, and begin developing today with a marketing strategy designed by MSPs and those who know the MSP industry from head to toe.